The Production Department’s blog
Thursday, 29 Oct 2009

Welcome to the Love Never Dies production blog. Throughout the production period I’ll be keeping you up-to-date with all aspects of this eagerly anticipated show through the subjective eyes (or rapid fingers) of The Really Useful Theatre’s Production Department. What is happening when, who is doing what and just how everything is going. Follow us on an adrenaline packed rollercoaster of a ride as we lift the lid on what it takes to stage what we hope will become one of the biggest musicals of all time.

The production department here at Really Useful is responsible for pretty much everything show related – from planning and producing all new domestic and international productions to the day-to-day management, casting, marketing and maintaining the high standards of Andrew’s shows in the UK, Europe, North, South and Central America. From The Phantom of the Opera in Buenos Aires to Cats on the road. There are eight of us in total, consisting of:

Head of Production
Assistant to Head of Production
General Manager
Production Supervisor
2x Production Assistant
Sales & Marketing Manager
Advertising Manager & Marketing Co-Coordinator

After months of planning we finally launched Love Never Dies in front of the world’s media at Her Majesty’s Theatre in London on October 8th. The reaction (and subsequent media coverage) was phenomenal. The day itself started before sunrise as our technical staff loaded in all the necessary equipment to the theatre and last-minute rehearsals and final preparations were made prior to the house opening at 10am. Then followed a deluge of media, theatre and celebrity types (plus 30 lucky Phantom ‘Phans’) to watch Andrew unveil the continuation of The Phantom of the Opera. Make sure you watch the full coverage of the launch itself, here on the Love Never Dies website…

Rehearsals will commence on January 4th leading up to our first preview on February 20th – with opening night scheduled for March 9th. Between now and then there is a huge amount for the production department to do in order to ensure we meet our February 20th first preview deadline.

Casting for the young actors who will play the role of Gustave is under way in the conservatory below our offices as I write. And they sound great! Due to the complex regulations regarding children working in entertainment the plan is to cast no fewer than 6 young actors who will rotate in the role. Our musical supervisor, Simon Lee, is currently putting the young hopefuls through their paces before they’re put in front of our creative team who will ultimately decide which boys will make it to the Adelphi stage.

Keep checking the Love Never Dies website for further updates over the coming weeks…

Production @ 1:50 pm
Filed under: Production
Introducing the Digital Department’s blog…
Wednesday, 28 Oct 2009

Welcome to the Digital department’s Love Never Dies blog.

Our team of four - which includes our Head of Digital Strategy, Managing Editor, Technical Manager and Junior Editor – look after all The Really Useful Group’s online and digital activity and in this blog we’ll be giving you an insight into what exactly that means!

We’ll be blogging about anything and everything to do with Love Never Dies digital activity – have a look back through our archives for some of the stuff we’ve been talking about in the run-up to the launch of this blog, from website meetings to running Phantom fan competitions to a bit of social networking… blogging brilliant.

Digital @ 11:50 am
Filed under: Digital
Love Never Dies goes live!
Thursday, 8 Oct 2009

Yay! After all the hard work everyone’s put in, the launch was a great success – and we’re now online!

Hopefully you’ve already checked out the www.loveneverdies.com website, but  you can also find out all the latest news and videos, as well as sharing your thoughts with other fans, across our social networks:

Follow us on Twitter – http://twitter.com/loveneverdies

Find us on Facebook – http://www.facebook.com/loveneverdies

Check us out on YouTube – http://www.youtube.com/phantomloveneverdies

Digital @ 5:00 pm
Filed under: Digital
The launch!
Thursday, 8 Oct 2009

Thursday 8th October. 10am. It’s D-day. We’re outside Her Majesty’s Theatre in London’s West End (home, of course, to the Phantom in his current lair) milling about with hundreds of other people as fellow members of staff direct the press and theatre industry alumni inside the building where the Love Never Dies press launch is about to get started.

But we in the Digital department have a very special job to do today: we’re looking out for the lucky 30 Phantom of the Opera fans (aka the Phans) who won tickets to the launch through the Love Never Dies website. As they arrive – from across the UK and even the US – we hand them their special laminated ‘Phan’ badge and get a few comments on camera: the general consensus is – everyone’s excited!

And the excitement in the stalls is even greater. As everyone takes their seats – we’re near the front with our 30 phans! – and the curtain rises, the noise of hundreds of journalists and theatre-lovers chatterig in eager anticipation quietens down immediately, and as the familiar Phantom refrain starts we all sit back in our seats to watch the show unfold.

And what a show Love Never Dies is going to be. After an introductory film which outlines the phenomenal success of The Phantom – in case none of us had been paying attention – I’m sure we all wondered, “how can they follow that?” But we needn’t have worried. As Andrew said when he took to the stage, this is a show that has been several years in the making, with even original Phantom set designer Maria Bjornson intrigued as to what happened to Christine, The Phantom and Raoul next. Love Never Dies takes them forward ten years on from the action of Phantom, and across the Atlantic to Coney Island. The ‘Coney Island Waltz,’ which was performed in public for the first time, is a stirring piece of music that evokes the wonders of Coney Island in the early 1900s – a time when Coney was, as Andrew said, “like the eighth wonder of the world.” The video which was shown as the music swelled really gave a flavour for this as well.

And then Ramin Karimloo took to the stage… currently playing The Phantom in The Phantom of the Opera, he was announced as the man to take the role forward in Love Never Dies, along with Sierra Boggess as his Christine. With Sierra having originated the role of Christine in Phantom: The Las Vegas Spectacular, it will be really interesting to see these two take on the chracters in Love Never Dies – and they both looked great! As Ramin led Sierra – in a gorgeous golden gown – onstage, the audience were all completely silent as we waited for THE song to start. ‘Till I Hear You Sing’ is a truly gorgeous song, heartbreaking and breathtaking with beauriful lyrics – when Ramin sang “I’ll always feel no more than halfway real…” there was almost a tear in my eye!!

What a great morning… the phans loved it, we loved it, and now the anticipation for March 2010 is even greater than ever! Tickets are now onsale, race you to the box office!

Digital @ 12:00 pm
Filed under: Digital
Phoning the Phans
Thursday, 1 Oct 2009

Today marks the final day of our Phantom fan competition – for the last week we’ve been inundated with entries from Phantom fans professing their love for the show, all for the chance to win a ticket to the Love Never Dies press launch next Thursday (8th). Can’t believe what an amazing response we’ve had… there are some real die-hard Phans out there! But the winners have now been identified so it’s ring-around time. Feel like Santa Claus spreading the Christmas cheer as we work our way through the Phan list, inviting people to come next Thursday and telling them what to expect. The launch is going to be fantastic!

Digital @ 4:13 pm
Filed under: Digital